The Soap Factory
Brand Identity
The Soap Factory asked me to recreate an identity that would complement their renovation and heritage. The intent was to take a stance against urbanization by giving them a modern, punk feel that would aid in keeping their avant-garde spirit alive. The identity included a logo and design system, print collateral, a social media look and feel, exhibition graphics, wayfinding, and quarterly zine. This project was done in collaboration with Anthony Cappetta.

Michael Seitz & Anthony Cappetta: Creative Directors & Designers