Salo
Rebrand

Seventy-two percent of people are disengaged from their job because it’s not fulfilling, empowering, or as flexible as desired. Salo, a national talent-first firm, understood this wasn’t good for people or for business, as those with highly-engaged employees double their odds of success.

We analyzed the Salo brand, its competitive set, cultural shifts, and more to define a more differentiated, inclusive positioning. The result? We made work more meaningful for all with a new brand identity and rally cry, while honoring the halo effect in which happier people drive better business results.