Explore Minnesota Tourism 'Sota Pop
Identity & Experience Design

When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions was created. With an Instagram-friendly design and the help of local artists, ’Sota Pop became one of the most visited experiences of the game.

Michael Seitz: Creative Director
Anna Stark: Senior Designer