Explore Minnesota Tourism 'Sota Pop
Identity & Experience Design
Identity & Experience Design
When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions was created. With an Instagram-friendly design and the help of local artists, ’Sota Pop became one of the most visited experiences of the game.
Michael Seitz: Creative Director
Michael Seitz: Creative Director
Anna Stark: Senior Designer
![](https://freight.cargo.site/t/original/i/d475769ede540d11b732c2d7f050f177671e2e73ec0fa4671b4bb9d5e2bf3752/Sota-Pop-Michael-Seitz-Everyday-Objects-01.jpg)
![](https://freight.cargo.site/t/original/i/ae6d3b3ff4006d72f2765a090da6015dd343a6427b1dcc22a9453a8f60877e3b/Sota-Pop-Michael-Seitz-Everyday-Objects-02.gif)
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![](https://freight.cargo.site/t/original/i/94b329655624c10b6d03fccecccc537e0afdbdcfbd5cf304c9c746aa35d6d89a/Sota-Pop-Michael-Seitz-Everyday-Objects-05.jpg)
![](https://freight.cargo.site/t/original/i/13d160741e380b530971d1a8d88822b6851e5244e225f408d2113e89708dda3b/Sota-Pop-Michael-Seitz-Everyday-Objects-06.jpg)
![](https://freight.cargo.site/t/original/i/30ee9912cfc9c5fa65722900af8c14c49eb0b15d8184735dfde5aedd4c2fc4b2/Sota-Pop-Michael-Seitz-Everyday-Objects-07.jpg)
![](https://freight.cargo.site/t/original/i/264313c35e58a5082e9974735ff7543808158574eb54c2f86a4bd3c537730c24/Sota-Pop-Michael-Seitz-Everyday-Objects-08.jpg)
![](https://freight.cargo.site/t/original/i/2e6f0bb719a98f6e03ce71c5349ee4b1b712f3ff041bc3df952263e37fdd2986/Sota-Pop-Michael-Seitz-Everyday-Objects-09.jpg)
![](https://freight.cargo.site/t/original/i/d407f67121e0dc4b392b73eb7d4895e610d3542c3339452bcbf8ec7876bd7ac3/Sota-Pop-Michael-Seitz-Everyday-Objects-10.jpg)
![](https://freight.cargo.site/t/original/i/4f47b891ea5556572be73d1647240ceb5163829bfeab023aa2d4b8157db52fa2/Sota-Pop-Michael-Seitz-Everyday-Objects-11.jpg)
![](https://freight.cargo.site/t/original/i/ee63887524fe70e9ecabdcbc2725ba546bbc6b6320a0c904c968bc955e20a4e2/Sota-Pop-Michael-Seitz-Everyday-Objects-12.jpg)